Vox Pops International

We believe that using video to communicate research makes an impact across a business, gets cut through and enables everyone to get closer to their consumers.

For over 20 years we have worked with brands such as Disney, Pepsico, CNN, Coca Cola, Jaguar, and Unilever across many countries.

DOWNLOAD THE FREE REPORT about the use of video in research

SERVICES

Our services are as easy as 1. Research, 2. Create and 3. Share

Research

Tell us your research objectives, who needs it and why? We will advise on the best way to gather the research.

Create

Depending on your ‘audience’ and the research content we will recommend a filming and editing style.

Share

Share the videos – We will help you share the videos throughout your organisation digitally.

1. Research

We have experienced moderators and qualitative interviewers. We provide a full service, from recruitment all the way through to debriefing.

Vox Pops

Visually see and hear what people think. We conduct vox pops both here and abroad.

Depths

For a more in depth understanding of what your consumer thinks, how they live and how they interact with stimulus.

Mini Depths

Recruited in a central location, mini depths allow for more considered responses.

Video Diary

Best for gaining a raw and real insight into people’s lives.

Flipboards

A fun and engaging way to elicit consumer reaction. This visual tool does not need audio so perfect for communal office spaces.

Segmentation

Use video to bring your segmentation studies to life. Take a look to see what we can do.

2. Create

From story boarding the insights through to filming, animation and final editing, our creative editors have you covered.

Filming

We have our own camera people in house who are all trained to a high standard, as well as a network of highly skilled camera operators internationally. We film using the latest HDV (High Definition Video) digital cameras, microphones and lights.

Animation

Data, numbers and text are dry and not appealing. We bring them to life through animations. We take key messages, develop a script, have a creative brainstorming to devise a storyboard to determine how the script will be visualised and how the video will look and feel.

Editing

We have creative editors who create graphics and concepts from scratch. They work within your brand guidelines. We have foreign language facilities and subtitle as well.

3. Share

Sharing videos through an organisation is easy in today’s digital world. We design portals of all sizes of all sizes and complexity.

We make them searchable and through our CUT and CLIP facility you can download short soundbites directly into your presentations.

We also look after the security, testing, encoding and can also include other digital assets.

Watch the video to see how Unilever Homecare shares video across their business

OUR WORK

Some of our latest and greatest

WHO

WE ARE

We are unique in that we merge research with production and digital expertise. Our output is video and it needs to be professional, look good and engage the audience. We provide a full service including;

Recruitment
Filming
Interviewing
Subtitling
Translating
Analysis & Concultancy
Editing

5

REASONS TO USE VIDEO RESEARCH

Bring your consumers to life
Make data understandable and relevant
Get more value from your research budget -use the videos for sales, training, social media, PR and Advertising
Generate a buzz around the role of research and insight
Get cut through with at board level

CLIENTS & REVIEWS

Vox Pops did an excellent job of facilitating 15+ interviews across 5 countries, within a very tight timeline and at relatively short notice.

Coca-cola

I think Vox Pops International are a brilliant agency. I work globally and they’re able to meet those global expectations. Working in different markets in different languages, in terms of filming and also in terms of doing the research.